Average Joe, NBCUniversal’s dating format, has been sold to French television channel, M6. The show originally premiered on NBC in 2003 and this is the format’s first version to air internationally. M6 will premiere ‘La belle et ses princes’ tonight and will air eight episodes in primetime.
Average Joe is an original dating concept that pairs a beauty queen with a bunch of “Average Joes” in an effort to find out if she will look for inner beauty or judge her partner by their appearance. The show provides a twist when as the contestant becomes attached to the Average Joes, a group of hunks are added to the mix.
Average Joe first appeared on NBC in 2003 and ran for four seasons. In addition to France, the Netherlands has also optioned the format.
NBCUniversal Formats are currently showcasing Average Joe in addition to its other popular formats, including Real Housewives, Top Chef, Still Standing, Home for the Holidays, Make Good in The Hood and Baggage at MipTV in Cannes.
Yvonne Pilkington, SVP Formats and Production, NBCUniversal International commented: “M6’s interest in Average Joe proves that a great format is timeless. We are seeing a lot of interest in dating formats this year, and in addition to Average Joe, formats such as Baggage